It's not uncommon for a major incentive program to result in poor participation, lackluster sales and a small group of lonely winners, when the expectations were set much higher.

Anheuser-Busch had gotten into the mode of rewarding their route drivers for performance and the drivers began to take the programs for granted.

Slowly, more and more drivers saw these promotions as a waste of time, since they all knew who would win anyway! (sound familiar)

We had to come up with a concept that would hold their interest during a day on the truck. We had to hold that interest for a three month period.

We restructured the rules and qualifiers of their incentive along with introducing a theme that was very conducive to the audience of hard working, hard driving route sales/drivers.

The contest was called Showdown and it rewarded a set number of points for making a poker hand out of cards that were distributed for the sales of beer. The more beer that moved off the truck, the more cards a player received.

Our first program had almost 2,000 winners compared to last year's 15. Our promotion caused a "blip" in sales (a fraction of a percentage point can be very exciting for a brewery) and the participants had a lot of fun in the program.

Designing a custom incentive program is one of the strong suits of American Marketing. Let us show you how to motivate the productive members of your organization to peak performance. Call us, 1-773-767-1844,the first meeting is FREE!