All too often, a company will concentrate on their larger-sized customers because that's where they believe the volume comes from.

A much closer look may show that smaller customers as a whole represent the largest portion of your business.

But how do you stop catering to the big guy and spend time with a lot of little customers?

Coca-Cola, Sports Marketing Division had already spent $10 Million Dollars for the honor of being the Official Cola Drink of the NFL ( an annual fee )then they realized they had this problem...and they had it big time!

They found that if they were planning to offer a promotional concept to one of their major, national accounts they would be violating the law with respect to fair trade and a few Acts of Congress.(mainly the Robinson-Packman Act)

American Marketing took on the turn-key project to offer a national sports promotion (NFL) to one of the largest customer bases you can imagine.

Our concept allowed individual, mom & pop fountain accounts to order a custom made NFL promotion, with team specific premiums, POS and execution dates...with the same buying power of a major account.

From introduction to final execution, American Marketing handled all aspects of this very complex project.

If you finally realize that you have developed a large cache of smaller customers, that have been getting the short end of the stick, call us now.

There are many ways to keep these customers happy. Let us show you some. After all, the first discussion is FREE.

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