Most often, a company and its executives have a pretty good idea what opportunities represent their best prospects for growth and profitability.

Once in a while, it may be helpful for a third party to review your current marketing plans with the intention of expanding your opportunities.

Sometimes we may see a market for your product or service that you are not actively pursuing. It may be that opportunities are all around you , but you are so busy doing your thing that you fail to see them happening.

NFL Properties was already one of the fastest growing, and most profitable businesses in the marketing and promotions community. Hundreds of corporations, licensees and local promotion agencies were making a fine living off the license division of the NFL.

However, because of some long standing rules among the teams, it was common practice for one team to be hotter than most, yet have to share all their profitability with the rest of the franchise owners.

 NFL team owners needed to find a way to execute promotions that would allow them to keep all the revenue generated from their efforts.

 We developed the first "local promotion" for the New Orleans Saints. It was Called the Who-Dat Fan Club. (you have to know New Orleans to understand that one!)

It wasn't long before we were consulting to the 49ers, the Eagles, the Bears, the New York Giants, The Atlanta Braves, The Milwaukee Bucks and the Womens International Tennis Association. Each program that we developed helped to change the rules of the game to allow for local promotions to remain as un-shared revenue.

Opportunity is most often within reach. American Marketing can help you put your opportunities in perspective...and the first meeting is FREE!

Return to the History Page