Myron Metzger
Southeastern Regional Director
Myron
Metzger has extensive experience
in Sales and Marketing and has been an entrepreneur for most of his
business
life.
He
began his sales career
in 1965, after attending the Fashion Institute of Technology, majoring
in Textile
Sales and Administration. He spent 15 years with Elastic
Corporation of America,
a manufacturer of narrow fabrics and textiles, for the apparel and
industrial
markets. He was appointed Vice President of Sales and
Marketing and was
responsible for developing a national sales force marketing new
products.
In
1980, Myron formed his
own company, Unispec Industries, a sales, marketing and distribution
company
for apparel and industrial markets, building it to over $10
million in
revenue.
Myron
joined American
Marketing in 1991 when he became involved with the Sports Celebrity
Incentives
division. He was instrumental in obtaining licensing arrangements with
National
Football League Properties, while obtaining commitments from NFL
Properties for
over $1 million in advertising revenue. He was involved in
developing
diverse opportunities for NFL Properties, utilizing psychographic and
demographic studies, to enhance their databases for future cross
promotions and
new marketing programs.
Myron
was a founder of
SMARTIX INTERNATIONAL LLC. He was part of the team
of SMARTIX
in it’s effort to develop a ticketing platform,
utilizing
Smart Card technology, focusing on sports and entertainment.
Myron was
instrumental in obtaining $10 million in funding while he and his
associates
negotiated agreements with companies for new and emerging technologies,
for
their own use, and for SMARTIX clients such as MasterCard
International’s
sports sponsorships in Major League Baseball and other areas
in the
entertainment field.
As
an integral member of the executive
team, Myron is currently supporting and consulting for MPS Remedy,
Inc., a
premiere client that markets medical practice management
software and
solutions. He oversees strategic planning and global
expansion.
He is responsible for soliciting new business alliances as well
as negotiating contracts with strategic partners.
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