Born in 1948, Don Calarco began his business career in 1966, as a manager for a Kemper owned, financial services company. His responsibilities included management of an 8 million dollar portfolio of small loan and discount finance accounts . He later took a position with Wilshire Marketing Corporation, a Los Angeles based consulting firm specializing in new product introductions, creative development, strategic planning and marketing.

In 1974, at age 26, he was promoted to the position of Director - New Product Development. He found himself responsible for the design, development and creation of products for the automotive, pharmaceutical and agricultural markets of multi-national corporations.

In April of 1982, Mr. Calarco co-founded American Marketing. As president of American Marketing, he worked directly with executive level management within a vast array of industries. Early clients were the Tribune Companies, Allstate Insurance, The Associates Financial Group, Maremont, Echo Products (Japan), Berrenchia Imports (Mexico), Dyna Tour (Switzerland). In 1987,while contracted as a licensed consultant to the National Football League, he co-founded Sports Celebrity Incentives, an exclusive licensee of the NFL, which specialized in the development of sports-fan related promotions for national and corporate sponsors and vendors. Here he worked with Quaker Oats, Coca-Cola, Nike, Subway and others.

In 1989, in the midst of a corporate shake up, Calarco met Mike Breheny and the two became instant friends. By 1992 they had become partners and re-founded the original American Marketing. Together, their administrative capabilities and management skills again became viable and valuable assets to a long list of corporate clients, including Anheuser Busch, Domecq Importers, Pepsi-Cola General Bottlers, Illinois Tool Works, Bulova Corporation, Canon, Ameritech and AT&T.

American Marketing is the central core of a productive and profitable task force. Albeit, without the corporate structure, it consists of a very select group of creative, independent entrepreneurs who invest their individual talents and visions for an equity share in the opportunities that are found, created, developed and nurtured by Calarco, Breheny and their independent contingent.

Since 1992 Calarco, Breheny and their independent partnership have maintained a very active and profitable role in their clients' creative sessions, customer service training, sales promotions, new business development, graphic design, incentives, consulting, problem solving assignments, consumer and trade promotions, business-to-business marketing and creative project development, administration and production.

Today, their company is focused in two primary activities.  Medical Professional Solutions is a formidable  medical practice management system with EMR and a variety of expandable features and applications.   The American Marketing team manages all development, productions, sales, marketing and corporate  activities for this exciting new company.

The duo also own and operate the most exclusive incentive travel destination in the industry..Life of the Rich and Famous is designed to reward salesforce, clients, customers and employees for outstanding performance..Multi-million dollar private villas in Acapulco are the setting for this all-inclusive operation. "Life of the Rich and Famous".

A lot of Calarco's personal time is spent writing, reading, thinking, learning and meeting with people who wish to make a difference in their lives, and in his!  He and Breheny continue to search for opportunity, wherever it may manifest itself.

A father of three beautiful women and grandfather of five more, with one grandson thrown in for balance, Don Calarco and his wife Cindy enjoy a busy yet quiet and relaxing existence. 

That's today! Tomorrow? Well, let's see...what shall we do next!